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Industrial site selection · Softlanding · Mexico

We make yourexpansion dreamscome true in Mexico.

From site selection and infrastructure validation to logistics, government coordination and operational launch, Genera Softlanding helps international companies establish industrial operations in Mexico.

Start your expansionExplore our process
23.6345° N · 102.5528° WScroll

01Experience

Experience built around real industrial projects.

Years in industrial real estate and softlanding
10+
International companies supported in Mexico
25+
FDI
USD 3B+

Selected experience

  • Goodyear
  • FORVIA (Faurecia)
  • Schnellecke
  • Faringosi Hinges
  • Ryder
  • Universal
  • Franke
  • ABB
  • Veolia
  • Automann
  • DTR Automotive
  • Impro
  • Ford

02The challenge

Expanding into Mexico is more than finding a building.

A site can look right on a map and still be wrong for the operation.

Investment decisions depend on the interaction between labor, infrastructure, utilities, logistics, real estate, permits, suppliers and local stakeholders.

The operation

  • 01Labor
  • 02Power
  • 03Water
  • 04Natural gas
  • 05Logistics
  • 06Real estate
  • 07Permits
  • 08Suppliers
  • 09Incentives
  • 10Government
  • 11Scalability

We evaluate the operating environment — not just the property.

03Capabilities

One partner. The entire expansion journey.

  1. 01

    Site selection & location strategy

    Explore

    Evaluate regions and sites against the operating requirements of the project.

    Labor · Infrastructure · Logistics

  2. 02

    Industrial real estate

    Explore

    Find and negotiate the right building, land or build-to-suit option.

    Buildings · Land · Build-to-suit

  3. 03

    Utilities & infrastructure feasibility

    Explore

    Confirm that power, gas and water can be delivered before committing.

    Power · Gas · Water

  4. 04

    Legal & regulatory coordination

    Explore

    Coordinate the permits, requirements and advisors needed to set up.

    Permits · Compliance · Advisors

  5. 05

    Government & stakeholder liaison

    Explore

    Engage the state and municipal authorities the project depends on.

    State · Municipal · Institutions

  6. 06

    Supply chain & nearshoring strategy

    Explore

    Map local suppliers and logistics that support the operation.

    Suppliers · Sourcing · Logistics

04The Genera process

From the first question to the first day of operations.

A structured sequence that narrows options with evidence, so each decision is made with the information it requires.

  1. Stage 1: Understand

    Define what the operation actually requires.

    • Footprint
    • Workforce
    • Utilities
    • Logistics
    • CAPEX considerations
    • Timeline
    • Customers
    • Suppliers

  2. Stage 2: Screen

    Compare candidate geographies against the project requirements.

    • Regions
    • States
    • Industrial corridors
    • Markets

  3. Stage 3: Validate

    Test the remaining options against conditions on the ground.

    • Labor
    • Utilities
    • Logistics
    • Real estate
    • Infrastructure
    • Local ecosystem

  4. Stage 4: Select

    Structure the final decision with comparable information.

    • Shortlist
    • Site comparisons
    • Site visits
    • Decision support

  5. Stage 5: Coordinate

    Align everyone the project depends on.

    • Stakeholders
    • Real estate
    • Specialized advisors
    • Government
    • Infrastructure providers

  6. Stage 6: Land

    Move from decision to an operating facility.

    • Project establishment
    • Local integration
    • Operational readiness

05Location intelligence

Location strategy beyond real estate.

Industrial regions, corridors and gateways read as one network — starting in the Bajío and running north to Texas.

Industrial regions

Active network

Bajío

Central Mexico's manufacturing corridor, connected north to the border.

Core nodes
San Luis Potosí · Querétaro · Guanajuato / León · Aguascalientes
Connection
San Luis Potosí → Monterrey / Saltillo → Nuevo Laredo → Laredo → North American market
Validation focus
Labor · Power · Water · Logistics · Supplier ecosystem

Decision lens

Select a lens to see what Genera validates for each decision factor. Markers show where a factor is evaluated — never capacity, availability or live data.

06Mexico + Bajío

Mexico, built for North American manufacturing.

Market access, an established manufacturing base and integrated supply chains — an advantage that is realized only when the location is chosen correctly.

  1. 01 · Country

    Mexico

    Land access to U.S. and Canadian customers and integration into North American supply chains.

  2. 02 · Platform

    North American manufacturing platform

    Established industrial clusters, experienced suppliers and an industrial workforce with technical training.

  3. 03 · Region

    Central Mexico

    Highway and rail corridors linking the industrial interior with the U.S. border and both coasts.

  4. 04 · Corridor

    The Bajío

    San Luis Potosí, Querétaro, Guanajuato and Aguascalientes — one of Mexico’s principal manufacturing regions.

  5. 05 · Ground

    Local execution

    Knowledge of the territory, its institutions and its industrial community.

The Bajío core: four states and four industrial cities (schematic)
San Luis Potosí · Querétaro · Guanajuato · AguascalientesThe Bajío core: four states and four industrial cities (schematic)

Rooted in San Luis Potosí. Built in the Bajío. Operating across Mexico and South Texas.

Our roots are potosino. We champion San Luis Potosí and the Bajío first — and we work wherever a project needs us: across the whole of Mexico and into South Texas.

Potosino roots
Based in San Luis Potosí, part of the Bajío’s industrial community day to day.
National reach
Projects across Mexico, with locations compared region by region.
Into South Texas
Our reach continues across the border, where operations in Mexico meet the U.S. market.
Why Mexico

07Industries

Built around industrial operations.

We support companies whose location decisions are driven by production, infrastructure and supply chain requirements.

  • 01

    Automotive & mobility

    Manufacturers and Tier 1 / Tier 2 suppliers locating close to customers and established supply chains.

  • 02

    Advanced manufacturing

    Operations with specific requirements for power, skilled labor and process infrastructure.

  • 03

    Industrial equipment

    Machinery and equipment production with demanding footprint, power and logistics needs.

  • 04

    Logistics & distribution

    Operations where corridor access and connectivity drive the location decision.

  • 05

    Industrial suppliers

    Component and materials suppliers following their customers into Mexico.

08Why Genera

Local execution. Executive-level perspective.

  1. 01

    Local depth

    More than a decade in industrial real estate and softlanding.

  2. 02

    Execution, not only advice

    Support designed to carry the investment from analysis to establishment and operational readiness.

  3. 03

    Integrated decision-making

    Operations, infrastructure, real estate and ecosystem requirements evaluated together — not one variable at a time.

  4. 04

    Institutional and industrial connections

    Coordination with the industrial, institutional and project stakeholders an expansion depends on.

09Genera ecosystem

The Genera industrial ecosystem.

Genera Softlanding works alongside companies and platforms for development and construction, energy infrastructure, industrial sourcing and the industrial business community.

10Start here

Let’s build yourMexico expansionstrategy.

Tell us what you’re planning. We’ll help you understand where and how your next industrial operation can land in Mexico.

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Direct contact
Adrián Rodríguez

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Office

Torre Tangente, Lomas del Tecnológico,Piso 5, Tangente 52,78211 San Luis Potosí, S.L.P.

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